─── Plans & Services

Websites built to grow — and looked after for the long haul.

A full-service web studio for custom websites, online stores, hosting, and SEO. Designed, built, and maintained to perform — so your site keeps working as hard as you do.

Independent web studio · Est. 2015 · Built for businesses that mean business.

─── 02 / How It Works

A simple path, every time.

01

Build it right

A custom site on the right platform for your needs, not a template.

02

Keep it running

A Care Plan that handles hosting, security, and upkeep so you never think about it.

03

Help it grow

SEO and add-ons that turn a working site into one that brings in business.

Pick a project type below to see what fits.

─── 03 / Website Builds

Custom builds.

Every site is custom-built and quoted to fit. Prices below are starting points.

01

Brochure / Portfolio Site

from $750

A professional site to showcase your business: pages, galleries, and a contact form. Best if you're not selling online.

02

Online Store

from $2,000

A full self-hosted WooCommerce store you own outright: product setup, optimized checkout, payments, shipping, tax, and migration from your current platform if needed.

03

Advanced / Custom Site

from $2,000

Member areas, dashboards, communities, or custom tools — for sites that do more than display information.

Integrations are priced individually by complexity — simple connections from $350, advanced ones (payments, CRM, memberships) higher. You'll always know the cost up front.

─── 04 / Monthly Care Plans

Your site, handled.

A website isn't a one-time purchase — it's infrastructure your business runs on. A Care Plan keeps yours online, secure, fast, and backed up, with a real person responsible when something needs attention. No tickets, no runaround.

Essential Care

static sites
$50/mo

For portfolio and business sites, static or WordPress. Keeps your site online, secure, and supported — reliable hosting, security (firewall, malware protection, SSL), updates, off-site backups, reliable email, and direct support.

e-Commerce Plan

managed WooCommerce
$100/mo

Everything in Essential, plus your store's premium plugin stack — optimized checkout, product waitlist, advanced filtering, enhanced forms, and HD Mail (branded email).

─── Why this isn't cheap hosting

There's a difference between renting space on a server and having your site managed. Budget hosting gives you an empty box and a login — when something breaks, gets hacked, or slows to a crawl, that's your problem to solve at 2 a.m.

A Care Plan means enterprise-grade hosting, active security, automatic backups, and someone who already knows your site fixing it before you even notice. You're not paying for storage. You're paying to never have to think about it.

Read more — managed care vs. cheap hosting

─── 05 / Search Engine Optimization

Get found.

Being online isn't the same as being found. SEO makes sure the people already searching for what you offer land on you — on Google, and increasingly in AI tools like ChatGPT and Perplexity. Two steps: build the foundation, then keep it sharp.

Step 01 · One-time

SEO Foundation

from $450

One-time setup so search engines (and AI tools like ChatGPT) can find and understand your site — keyword research, page optimization, sitemap, and Google setup.

Step 02 · Recommended after the Foundation

SEO Monitoring & Optimization

$50/mo

Ongoing tracking, reporting, and small adjustments to keep you visible as search trends shift.

Step 03 · SEO sub-option

Competitor Analysis

quoted by scope

See how you stack up against competitors in search and where the opportunities are.

SEO improves your foundation and visibility. Rankings depend on many factors, so the focus is doing the work right — not promising specific positions.

─── 06 / Add-Ons

Make your site do more.

─── For static sites · custom features

Simple Tools

from $400

Analytics setup, speed tune-up, contact forms, or written content for your pages.

Interactive Features

from $650

Calculators, booking tools, quizzes, lead-capture dashboards, or product configurators.

Advanced Features

from $1,000

AI chatbots, member portals, paid/gated content, or custom internal tools for your business.

─── For online stores · WooCommerce

Advanced E-commerce Reporting

$30/mo

Deeper insight into sales, products, and customers — plus abandoned-cart recovery — beyond standard reports.

Wholesale / Dealer Setup

$55–$65/mo

Turn your site into a dealer portal — dealer signups, custom wholesale pricing, and streamlined reordering for approved accounts.

─── 07 / Why Honzell Design

Why us.

  • One studio, start to finish.

    You work directly with the person designing, building, and maintaining your site. No layers, no hand-offs.

  • Built for your industry.

    Specialized experience with outdoor, shooting-sports, and accessories businesses — dealer portals, large catalogs, and compliance-aware, deplatform-resistant ecommerce most agencies don't understand.

  • You own what you pay for.

    Self-hosted builds mean no platform can shut your store off or hold your business hostage.

  • Here for the long haul.

    Est. 2015. Real support, real relationships, real accountability.

─── 08 / Ready to start?

Tell me what you're building.

I'll put together a clear, itemized quote — or try the calculator for an instant estimate.