Honzell DesignCustom Websites, Online Stores & Website Care
Your digitalbrandpartner.
Custom websites and online stores, plus the hosting, care, and support to keep them working for you.
Every project is scoped to what you need, with a fixed proposal and options. Care plans starting at $50/mo for informational sites or $100/mo for WooCommerce stores. Free quote, no obligation. No sales call required.
What I can help with
- BuildWebsites & stores
- GrowSEO & email
- RunCare plans, hosting included
- PlanStrategy & collaboration
Your website should be
the easiest part of your business.
Most growing businesses we talk to, from local shops to established manufacturers, don't have a website problem. They have a time problem: nobody in-house owns the site, so it waits. Here's what changes when someone does.Most growing businesses don't have a website problem. They have a time problem: nobody in-house owns the site, so it waits.
- Est. 2015: 10+ years building for makers
- WordPress & WooCommerce: our specialty, start to finish
- Regulated-product ready: FFL, ammo, hazmat & restricted-state rules
- One point of contact: talk directly to the person building your site
With a care planHosting, security, SEO, email, and development live under one roof and one monthly invoice.
With a custom buildYour rules are built into the store, so your team stops working around it.
With ongoing careMonthly reporting and improvements happen without you having to ask.
Custom Websites and Online Stores on WordPress, WooCommerce, and Shopify
Two parts that work together: a custom build or website redesign sized to your business, and a care plan that takes the technology off your plate after launch.
Custom builds & website redesigns
Scoped to your project, with a fixed proposalEcommerce website design and WooCommerce development, from clean, focused informational sites to complex stores with large catalogs, wholesale tiers, and regulated checkout. Shopify web design too. Every build is designed around your products, photography, and buyers.
- Strategy, design, development, and launch
- WooCommerce catalogs, variations & dealer pricing
- Compliant checkout & shipping rules
- Integrations with the tools you already use
- Fast, accessible, and SEO-ready from day one
Your outsourced website department
Care plans starting at $50/moWebsite maintenance services and hosting bundled into one monthly plan (security, updates, and backups included), with optional SEO and email marketing, all supported by the same person who built your site.
- Managed hosting included in every plan
- Security monitoring, updates & backups
- Direct support from the person who built it
- Optional Growth services: SEO & email marketing
- Add-ons & custom development quoted as needed
Built for Firearms, FFL, Tactical, and Government Suppliers
Specialized knowledge for products that are hard to sell online means fewer explanations, faster builds, and stores that work within your industry's rules from launch day.
A website that works as your capability statement: capabilities, certifications, and codes presented clearly, plus RFQ-ready forms and accessible, secure hosting.
NAICS · CAGE · UEI · Section 508 · RFQFFL transfer workflows, restricted-state handling, firearms-friendly payments, and distributor catalog sync.
FFL · Ammo · Hazmat · FeedsNFA-aware product pages, dealer locators, and buyer education that turns a long purchase cycle into a confident one.
NFA · Dealer locator · EducationWork-order intake, quote builders, color galleries, and portfolios that show the finish before the customer ships the part.
Quotes · Work orders · GalleriesAge verification, state shipping restrictions, tobacco-friendly payments, and an online store that matches the in-store experience.
Age gate · Shipping rules · EventsB2B catalogs, dealer and distributor pricing, spec sheets, and quote requests that send qualified buyers to your sales team.
B2B · Wholesale · Spec sheetsDon't see your industry? If your products come with complicated rules, we should talk.
Get a free quote for your brandSee your new homepage before you commit.
Tell me about your business and I'll design a homepage concept around your products and buyers. It's free, with no obligation, so you can judge the work before you invest in it.Your free quote includes a homepage concept, so you can judge the work before you invest.
Under the hood
The features templates can't give you. Custom functionality for WordPress and WooCommerce, built when an off-the-shelf plugin won't do the job.
SEO and Email Marketing That Keep Your Store Selling
Optional Growth services for WordPress, WooCommerce, and Shopify stores: HD Search Premium for SEO and HD Email Marketing. Sales, products, customers, email, and SEO performance are reported in one view, so you can see what's working.
Your platform, plus custom tools built around how your business actually runs.
A solid WordPress and WooCommerce base handles the essentials. On top of it, I build back-end customizations that take friction out of your team's day and add the features off-the-shelf plugins can't.
HD Invoice Pro
An invoicing system built inside WooCommerce. Create an invoice from your store's real inventory, email or text a secure pay link, and the paid invoice lands in your order queue like any other sale, so orders, revenue, and customers stay in one place.
- Search live inventory or scan a barcode, or add manual line items (fees, labor, special orders)
- Per-line % or $ discounts, coupons, and added fees
- Tax override for tax-exempt dealer or agency sales, with certificate/PO recorded
- Email or text a secure Pay Now link; paid invoices become normal WooCommerce orders
Bulk stock receiving & inventory management
WooCommerce inventory tools to receive stock in bulk, so new stock gets into the store without editing products one by one.
Modern store admin
Cleaner, improved WooCommerce admin layouts that make everyday store management faster and easier to follow.
GunBroker to WooCommerce sync
Listings, inventory, and orders synced from GunBroker into your store, so you can manage them in one place.
Work order services
Work-order tools for service businesses, built to run inside your website.
POS & purchasing systems
Point-of-sale and purchasing tools connected to your WooCommerce store.
Have a bottleneck?
Tell me what slows your team down. If a plugin can't fix it, I can usually build the tool that will.
Start a conversation →Website Care Plans: Hosting, Maintenance, and Support in One
My WordPress care plans include hosting, and every website I build and host comes with one. Essential is for informational (non-e-commerce) sites; any WooCommerce store is on the e-Commerce plan. Add Growth services for SEO and email marketing when you're ready.
For informational (non-e-commerce) sites only.
- Managed hosting included
- Updates, backups & security
- Direct support
Required for every WooCommerce store I build and host.
- Managed hosting included
- Store-aware updates, backups & security
- Direct support
Layer marketing on top of your care plan.
- SEO: HD Search Premium, starting at $400/mo
- Email: HD Email Marketing, starting at $250/mo
Starting prices for a typical site. Premium features and customizations are quoted as needed.
Four steps. No surprises.
You work directly with me from the first concept through launch and every month after. No account managers, no handoffs.
Free concept
A homepage concept designed around your products and buyers, at no cost.5–7 business daysFixed proposal
Clear scope, a fixed price, and a timeline, with build and care-plan options side by side.Shortly after your conceptBuild & launch
Design, development, content migration, testing, and a launch plan, with regular check-ins. Timing depends on how fast content comes together; rush is possible depending on capacity.30–60 days typicalOngoing care
Hosting, security, and updates every month, plus optional SEO and email marketing as you grow.Every monthYour scope.
Fixed price.
Sized to what your business needs
Every project is scoped to what you need, from a clean, focused informational site to a complex store with custom systems. Catalog size, integrations, and custom features drive the scope. You get a written, fixed-price proposal with options, and that price holds unless the scope changes mid-project.Every project is scoped to what you need. You get a written, fixed-price proposal with options, and that price holds unless the scope changes mid-project.
Featured work
Recent projects for firearms and tactical brands, from full storefronts to packaging that matches the store.
A catalog this big shouldn't be hard to shop.
Centurion Armament had a site that told you about the company. Now it sells.
The real work was making a catalog this size feel small: deep menus that don't make you lose your place, filters that get you to the right shelf in a couple of taps, and a store that stays fast on a phone in the field.
- Full storefront built from the ground up
- Menus that go deep without losing you
- Filters that narrow a huge catalog fast
- Shop by brand, A to Z
Your product should look like your site.
A brand doesn't stop at the edge of the screen. The Adapt 2 Series packaging for Guardian Warrior Solutions carries the same marks, typography, and mountain treeline as the store it ships from, keeping the experience consistent from product page to package.
- Print-ready pouch, box, and label artwork
- Diagrams and spec callouts on the back panel
- Designed to match the WooCommerce storefront
One accountable partner since 2015.
I'm Heath Honzell. I started Honzell Design in 2015 on a simple belief: growing businesses deserve technology built around how they work, not a template they have to work around.
You work directly with me from strategy and design through development, launch, and ongoing support. I use modern tools, including AI, to prototype faster and test more thoroughly. Every decision and deliverable is still made and reviewed by a person who knows your business.
What clients say
"Hands down the absolute best to work with. Killer customer service and support. They go above and beyond no matter the task. 11/10, they have our business for life."
Travis, Zero Group MFG
"Heath does an awesome job designing and maintaining both of my websites. Without even asking he stays on top of SEO and is always looking to improve speed and functionality."
Joe, Slideworks Engineering
"From customer service to turning ideas into reality, Honzell Design is a one-stop shop. Heath's attention to detail and commitment to the best product is a true testament to his character."
Andrew, Trained Monkey Blade
"He is always available to address any concerns or make adjustments, ensuring that projects are completed on time and to our complete satisfaction. I have also referred many of my clients to Heath, and the feedback has been consistently positive."
Gino Monica, Centurion Partners Group
Good to know.
Still wondering about something? Call (903) 530-2247.
Is the concept mockup really free?
Yes. You'll get a homepage concept designed around your business with no obligation. If we move forward, it becomes the starting point for your build.
Who is this a good fit for?
Businesses that want a website done right and looked after. That includes local shops that need a clean informational site, and manufacturers, firearms brands, and retailers running complex stores without an in-house IT team. If you'd rather not manage the technology yourself, you're in the right place.
Do I have to sign up for a care plan?
Yes. Every website I build and host comes with a care plan, and hosting is included in every plan: Essential (starting at $50/mo) for informational, non-e-commerce sites, or e-Commerce (starting at $100/mo) for any WooCommerce store. The one exception is Shopify: Shopify hosts its own stores, so Shopify builds don't need a care plan. You still own your domain, content, and site files, and you can move your site to another host anytime. Terms are explained clearly in every proposal.
Can you work with our existing site?
Often, yes. After a technical review, I can move an existing WordPress/WooCommerce site to my hosting under a care plan (hosting is included in every plan), or handle a full website redesign if that's the better investment.
Do you work with Shopify?
Yes. I build Shopify stores too. Shopify hosts its own stores, so Shopify builds are the one exception and don't need a care plan. SEO, email marketing, and ongoing development are available for Shopify stores.
Based in Bullard, Texas, Serving Clients Nationwide
Ready for less tech friction?
Start with a free quote, including a concept mockup of your new homepage. If you'd rather talk first, call or email and you'll reach me directly.