At the beginning of each project I work closely with my customers to make sure I understand exactly what they need. Not all customers know exactly what they’re looking for, so in this phase of the project I work to better understand your unique business and what problems you are trying to solve or goals you are trying to achieve. In this phase I also help to walk customers through any of the necessary technical details that may be required. Things like web hosts, domains, registrars, file formats, print bleeds, etc are foreign to most people, so I walk along side you to help navigate these complex areas.
Once I have a good feel for your needs and we are past the conception phase, my focus turns to building and developing what I would call a rough draft, ideally 60%-80% complete. It is at this point we begin collaborating on the rough draft and either continue tweaking until we reach creation, or we revisit the scope and direction. For example, on a logo project I will draft a few drawings and mockups for you to review. You may love one of them as is, you may love it but want a few tweaks made, or you may not love any of them meaning I’m going back to the drawing board. The same could be true for a website project. This is an example of why my flat rate pricing can be advantageous to you, because you won’t feel pressure to accept a design you don’t love just because the bill is running up.
This is the fun part, where you get to see your ideas and vision turned into a tangible creation, whether it’s a new website, revamped logo or a custom business card. My goal is to provide a turn-key solution giving you all necessary files, credentials etc so that you have complete ownership of the final outcome. I’ve worked with several customers where the original designer was unavailable and they didn’t have access to their website or their logo, etc. This is something I want to avoid. I love repeat business and hope to be available any time you need me in the future, but also don’t want you to be so reliant on me that it becomes a risk for your business in the future.