Your digitalbrandpartner.
What I can help with ↗
Not just a designer.
Your technical partner for growth.
Honzell Design builds and supports websites, e-commerce stores, and digital tools for small manufacturers and outdoor brands, with strategy, design, development, SEO, email, and ongoing support under one roof.
I started Honzell Design in 2015 with a simple belief: small and mid-sized businesses deserve digital tools built around their business, not their business forced into a template.
You work directly with me from strategy and design through development, launch, and ongoing support. No layers. No hand-offs. No surprises.
- Fair, competitive pricing
- Quick turnaround times
- Direct communication
- Built for performance and design
- Broad technical and marketing capabilities
What I build
Design, e-commerce, hosting, SEO, email, packaging, and strategy under one roof. WordPress and WooCommerce are my specialty, with SEO, email, support, and select development for Shopify stores too.
Web Design
Custom websites built around your products, your photography, and your voice, with a layout that gets customers to what they came for without making them hunt for it. WordPress first. Shopify where it fits.
See examples
E-commerce
WooCommerce and Shopify stores built around how you actually sell: complex catalogs, product variations, wholesale pricing, payment and shipping rules, and compliant checkout for firearms and ammunition.
See examples
Packaging Design
Brand-consistent packaging for the products your website sells. Pouches, boxes, labels, and inserts designed so what customers see on the shelf and what they see online feel like the same brand.
See examples
Hosting & Support
Managed hosting, updates, backups, security, and monitoring, with direct support from the same person who knows your site when something needs attention.
Ask about hosting
SEO
Technical SEO, keyword research, category and product optimization, and ongoing rank tracking focused on the searches that actually bring buyers to your business.
Ask about SEO
Email Marketing
Automated flows and campaigns built around your store: welcome series, abandoned carts, restock alerts, product launches, and campaigns that give customers a reason to come back.
Ask about email
Strategy & Collaboration
A technical partner in the room when you're planning the next launch, product line, sales channel, or big idea, so your website, store, and marketing move with the business instead of behind it.
Start a conversationIndustries I know well
Some products are harder to sell online than others. I work with manufacturers and outdoor brands where complex catalogs, platform restrictions, payment rules, shipping requirements, and compliance details are part of doing business.
Featured work
A catalog this big shouldn't be hard to shop.
Centurion Armament had a site that told you about the company. Now it sells.
The real work was making a catalog this size feel small: deep menus that don't make you lose your place, filters that get you to the right shelf in a couple of taps, and a store that stays fast on a phone in the field.
- Full storefront built from the ground up
- Menus that go deep without losing you
- Filters that narrow a huge catalog fast
- Shop by brand, A to Z
Your product should look like your site.
A brand doesn't stop at the edge of the screen. The Adapt 2 Series packaging for Guardian Warrior Solutions carries the same marks, typography, and mountain treeline as the store it ships from, keeping the experience consistent from product page to package.
- Print-ready pouch, box, and label artwork
- Diagrams and spec callouts on the back panel
- Designed to match the WooCommerce storefront
Under the hood
The parts of a site customers may never notice, but you'll know they're there. Custom features, integrations, and enhancements that go well beyond what comes out of a template.
See what your store is doing.
Every store I manage gets real reporting: sales, orders, products, and customers you can analyze by day, week, month, or campaign, with email and SEO performance alongside it.
Because running an online store should give you more information about your business, not less.
Most custom functionality is built for WordPress and WooCommerce. Shopify stores get equivalent capabilities where the platform allows.
How I work
You'll never be "just another account." Every site is designed, built, and supported under one roof, start to finish, by someone who knows your products, your customers, and what you're trying to accomplish.
A faster shop, not a robot designer.
I use AI the way a machinist uses a CNC: it speeds up the work, but it doesn't decide what to build.
It helps me explore more ideas, prototype faster, review code, research solutions, and test more thoroughly, so more of my time goes into the build and the details that make your site yours.
The strategy, design direction, product story, photography, and final deliverables are still shaped and reviewed by a person who knows your business.
- More concepts and faster prototypes
- More time spent refining the build
- Every deliverable reviewed by a human
What clients say
"Hands down the absolute best to work with. Killer customer service and support. They go above and beyond no matter the task. 11/10, they have our business for life."
Travis, Zero Group MFG
"Heath does an awesome job designing and maintaining both of my websites. Without even asking he stays on top of SEO and is always looking to improve speed and functionality."
Joe, Slideworks Engineering
"From customer service to turning ideas into reality, Honzell Design is a one-stop shop. Heath's attention to detail and commitment to the best product is a true testament to his character."
Andrew, Trained Monkey Blade
"He is always available to address any concerns or make adjustments, ensuring that projects are completed on time and to our complete satisfaction. I have also referred many of my clients to Heath, and the feedback has been consistently positive."
Gino Monica, Centurion Partners Group
Guides
Practical guidance on websites, e-commerce, hosting, SEO, and email for small manufacturers and outdoor brands.
Enterprise-Level Hosting vs. Shared.
Why growing businesses outgrow budget shared hosting, and why cheap hosting can cost more than it saves.
Read the guide → Email MarketingThe Value of Email Marketing.
Why email remains one of the most valuable channels you own, and what a professional setup looks like.
Read the guide → SEO StrategyWhy Keyword Research is Critical for SEO
How real search data turns SEO from guesswork into a measurable strategy.
Read the guide → SEO StrategyWhy SEO is a long-term investment, not a quick fix.
How technical health, authority, and consistent optimization compound into lasting search visibility.
Read the guide →Ready to build?
Have an idea, a problem to solve, or a site that's ready for something better? Tell me what you're trying to accomplish. I'll take a look and come back with a plan for how we can make it happen.
Free Quote
Custom DevNeed something your site can't do yet?
When an off-the-shelf plugin won't get you there, I build the piece that will: custom WooCommerce functionality, Shopify enhancements, integrations with the tools you already use, and workflows built around how your business actually works.
Sometimes the right answer isn't another plugin.